FAIRFAX Va. — This June 5-11, is Mattress Bug Consciousness Week, an annual designation acknowledged by Chase’s Calendar of Occasions to remind shoppers to stay alert for mattress bugs throughout journey. The Skilled Pest Administration Alliance (PPMA), which serves as the general public outreach arm of the Nationwide Pest Administration Affiliation (NPMA), is observing this week by educating the general public by way of varied media relations and social media ways on the indicators of an infestation and the significance of working with a licensed pest management skilled to deal with an infestation.
“Individuals are desirous to resume their journey plans and this summer season will seemingly see a major improve compared to the previous two years. Nevertheless, this opens extra vacationers to ever current danger of mattress bug encounters,” mentioned Cindy Mannes, government director of PPMA. “Lodges and rental properties which will have seen fewer guests in latest occasions, will see an inflow of vacationers, rising their vulnerability to those blood hungry pests. Due to this, it’s crucial for them to have a pest management accomplice on name ought to a difficulty come up.”
Throughout this Bug Bug Consciousness Week, PPMA, will dedicate all @PestWorld social media pages to deal with these persistent pests, highlighting its mattress bug movies and content material from PestWorld.org. PPMA is asking all pest management corporations to hitch on this consciousness initiative by focusing their social media content material on mattress bugs all through the week and to make use of the hashtag #BBAW in all posts.
PPMA additionally created a Mattress Bug Consciousness Week toolkit which is obtainable for obtain to Mainframe subscribers on PPMAMainframe.org, an unique digital advertising and marketing hub containing lots of of customized, professionally designed advertising and marketing supplies and property for pest management corporations to make use of to advertise their enterprise. The toolkit accommodates a customizable press launch, instructed social media content material, Mattress Bug Consciousness Week logos, excessive decision pictures, media coaching paperwork and video content material that may be instantly embedded on an organization’s web site.